The Scent Lounge Join
For brands

How we work with brands

The Scent Lounge is a 35K+ member Facebook community where fragrance lovers sample, review, buy and talk scent every day. Here's what we can do for your brand. It's always free.

Email partnerships Indie brand? Submit a fragrance
The Scent Lounge bottle on a vanity tray with roses, a candle and a gold mirror
35K+
members
89%
women
<1 hr
to fill 100 sampling spots
FragCon 2026
Best Fragrance Community Platform
What we offer

What your brand gets in The Scent Lounge

Admin reviews

Honest wear tests from Amanda and Danielle, posted to the group.

Launch spotlights

Your new release introduced to members who are ready to sample.

Co-branded giveaways

Custom graphics styled to match ours, plus a winners post that credits you again.

Note of the Day

Your scent featured when we explore one of its key notes.

Sampling programs

100 member testers per program, filled in under an hour. Every tester posts an honest review where you need it: Fragrantica or your retailer page.

24 Days of Christmas

Your own spotlight day, December 1–24. We run everything; you ship one prize straight to the winner. Only 24 spots, reserve by November 15.

Website feature

Reviews, codes and a brand spot here on thescentloungefb.com.

Retail demand

For retailers: we share what members are hunting for and what's rising, then send them to your launches, restocks and sales.

Why Facebook

Where women discover and buy beauty

71%
of US adults use Facebook, vs. 50% Instagram and 37% TikTok
#1
social channel for finding beauty buys (26%) and buying in-app (27%)
89%
of our members are women, vs. 53% of US Facebook users
75%
of TikTok Shop fragrance buyers are women, though most viewers are men

TikTok drives views. Facebook is where the women who buy fragrance discover it, discuss it and buy it.

Word of mouth, in real time

  • Members move each otherOne “what are you wearing?” post becomes dozens of comments, and some of those comments become orders.
  • New scents surface firstCollectors pass samples and decants to friends made here, often before a release is easy to find in the US.
  • Then it travelsMembers with big TikTok and Instagram followings share what they found here with their audiences.
89%
of people trust recommendations from people they know above any other source
20–50%
of purchases are driven mainly by word of mouth, most of all first-time, higher-priced buys

Sources: Pew Research Center, Americans' Social Media Use (2025) · Tinuiti 2025 Beauty Marketing Study · The Scent Lounge Group Insights; NapoleonCat (Sept 2026) · Glossy, citing Charm.io (Mar 2026) · Nielsen Trust in Advertising 2021 · McKinsey Quarterly, “A new way to measure word-of-mouth marketing”

How it works

Getting started is simple

  1. 1Add us to your PR listSend launch news to partnerships@thescentloungefb.com.
  2. 2Send productSamples for sampling and discovery; full bottles for reviews and giveaways.
  3. 3Help us time it rightShare the launch date, notes and where to buy, so members can find it the day they fall for it.
  4. 4We share it honestlyEvery bottle is worn and reviewed in our own words, and gifted or sponsored posts are always labeled.

We'd love to share your fragrance
with our members.

partnerships@thescentloungefb.com

Or reach us directly: amanda@thescentloungefb.com · danielle@thescentloungefb.com